“Headless” refers to decoupling your commerce “backend” from your “front-end”. This is also referred to as a “composable” approach where you can pair the best technologies together to support your business. In other words, separating these technologies frees you from having a single technology dictate how you build other aspects of your business. The rise of Progressive Web App technology has made this approach more popular for building blazing fast Storefronts. Building a comprehensive user-friendly front-end tech stack, however, can be time consuming to build, manage, and scale on your own - which is why we built Pack.

What challenges are you facing as you grow your brand? Are you demanding more and more from Storefront, front-end technology and development team? Is your marketing team unable to move fast enough? How much is there to gain from a blazing fast user experience? These are some of the questions to think about when considering a composable approach. We can help navigate what it means to have more control across design, admin control, and developer experience.